ONE-TIME PAYMENT + 7 DAY FREE TRIAL →

Programmatic updates for your
old
WP posts

  • Schedule weekly prompts to make your outdated posts current again.
  • Boost your SEO with consistently fresh content.
  • No AI red flags for search engines. Only you will know.
  • Preserve your unique voice. Freshenup adapts to your writing style.
  • As simple as installing our WordPress plugin.
  • One-time payment for early buyers.
Start Free Trial
Learn More

Prompt management inside your WordPress

Google’s Leaks: The Freshness Factor Revealed

Why You Need Fresh Content

Keeping your content fresh with the latest, most accurate information is essential—not just for your readers but for search engines, too. The Google leak in May 2024 revealed just how critical freshness is, exposing key features and ranking signals Google uses to measure and evaluate content.

Google actively tracks and scores content freshness with metrics like lastSignificantUpdate, freshnessEncodedSignals and freshboxArticleScores. These signals directly influence your rankings and visibility.

The impact of these revelations has been extensively analyzed by leading industry experts. Here are three key takeaways from trusted sources showing why updated content is more important than ever:

Source: Search Engine Land

Source: InLinks

Source: HVSEO

FRESHENUP: OUR OFFER

What We Do

Here’s a list of the features we offer you, and we are really good at.

  • Programmatic Updates
    We update your old blog posts programmatically through weekly prompts that you set up from your WordPress dashboard. Easily filter which posts to update by including/excluding categories, authors, and post types.
  • Natural Content Expansion
    Your posts receive between 20% and 50% new content, depending on your article and prompt. This ensures updates feel natural and enhance your existing content.
  • Deeper Insights
    The new content dives deeper into the topics you’ve already covered and explores closely related subjects for added value.
  • Preserved Writing Style
    Your writing style will remain seamless throughout the new content, as we analyze each article’s narrative and structure before making any updates.

What We Don’t

Here’s what we avoid because it doesn’t benefit your site:

  • No Full Article Creation
    We don’t create articles from scratch. While AI is powerful, it’s not yet ready to handle full content creation effectively or reliably. Human writing still outperforms, but we’ve found AI excels at updating existing content.
  • No Fixed Word Counts
    We don’t enforce fixed word counts for updates—a 1,000-word article and a 3,000-word article require different approaches to ensure quality and natural flow.
  • No Fluff or Rewording
    We won’t add unnecessary fluff to your articles or rephrase your existing content.
  • No Generic AI Phrasing
    Expect no AI-generated clichés like “delve,” “ever-evolving,” “thought-provoking,” “vibrant,” “landscape,” or “tapestry.”

3-STEP PROCESS

How It Works

1 Enter your OpenAI API key

If you don’t already have an API key, you can generate one at https://platform.openai.com/api-keys.

Enter your key in Freshenup settings, and Save to validate.

2 Set your prompts

Create as many prompts as you need to target the specific types of articles you want to update.

Control your updates. Decide how many posts to update per prompt, schedule updates on specific days, and define the amount of extra content to add.

Filter precisely. Select categories and authors for fine-tuned targeting. For example, add 50% extra content to articles by a specific author in one category and only 25% for another author in a different category.

3 Approve changes (optional)

Review and moderate the content output we generate, or choose to update your posts automatically. You can toggle this setting at any time, but we recommend approving changes initially to get comfortable with the updates.

See every update. View a list of the changes made at the top of each freshened up article.

Compare side-by-side. Easily review the original text alongside the updated version.

Decide on updates. Choose to approve the new content, edit the article output, or reject the modifications entirely.

ELON MUSK BIO UPDATED

Before/After Example

Take a closer look at these before-and-after screenshots from the video above. We took an outdated article on Elon Musk from 2021 and updated it through the Freshenup WordPress plugin to reflect the latest developments as of December 2024—all for just 21 cents in API costs.

Intro updated with X ownership and current net worth as of December 2024
How Rich is Elon Musk section with current numbers
New information added regarding his political involvement in the 2024 presidential campaign

ONE-TIME PAYMENT AND API COSTS

Pricing

We’re currently offering a one-time payment for lifetime access, including all software updates and dedicated customer support.

To generate updates, you’ll need to enter your OpenAI API key during setup. This allows you to control the AI costs directly, giving you flexibility based on your usage.

Use our cost calculator to estimate the cost per article and plan your updates efficiently.

1000 words
30%
API cost per article: $0.00

Personal

$39

One-time payment

1 active website

  • Lifetime access, software updates and customer support

Professional

Most Popular

$99

One-time payment

5 active websites

  • Lifetime access, software updates and customer support

Agency

$299

One-time payment

25 active websites

  • Lifetime access, software updates and customer support

FAQs

Frequently Asked Questions

What languages are supported?
While the plugin interface is currently only in English, your website content can be in any language. We even check for localization to ensure the writing style and grammar match your original content.
Does it only work with WordPress?
Yes, Freshenup is currently designed exclusively as a WordPress plugin. We’re exploring the possibility of developing a standalone version and compatibility with other platforms in the future.
Is the one-time payment model going to last forever?
No, we plan to move to a subscription model soon to support the ongoing development of Freshenup. However, if you purchase now, you’ll secure the current lifetime deal and won’t have to pay any future subscription fees.
Can it work fully automatic?
Yes! After setting your weekly prompts, Freshenup can update your content regularly without any additional steps. If you prefer to review updates before they go live, you can opt to moderate changes by approving, rejecting, or editing them. This option gives you the flexibility to oversee updates or let the plugin handle everything.
What is the total cost?
There are two components to the cost. One-time payment for the plugin. This grants you lifetime access to the plugin, software updates, and support. OpenAI API costs. You’ll need an OpenAI API key to generate updates. OpenAI charges based on usage, which depends on the number of articles you update, their length, and the percentage of new content added. Use our calculator above to estimate costs per article.
Why is it undetectable to search engines?
Unlike other tools that bulk-post 100% AI-generated articles, Freshenup takes a more natural, long-term approach. By enhancing and updating existing human-written content, AI integrations feel seamless and complement your original work. Try our free trial to see the results for yourself—read your updated articles as your users would and experience the difference.

Question not answered above? Contact us →